Background
Scoot is a dockless electric vehicle sharing platform that gives people fun, affordable and fast ways to move around their city.
We needed to rethink the architecture of the ride flow in order to add new vehicles to our multi-modal app and expand to new markets.
PROBLEM #1:
As Scoot started to expand its fleet to include E-Bikes and Kick Scooters, the lighter and smaller vehicles brought new challenges of their own.
The first step was understanding the differences:
BEFORE
Previous designs assumed that users would be reserving a vehicle from afar. This was not as much the case
with kick scooters, where users would find them randomly on the street.
QR CODES &
orientation
QR Codes allow users to quickly find the vehicle they were standing in front of, as opposed to browsing the map.
In-app orientation helped educate riders on how to ride responsibly with these new vehicles, subject to city regulations.
QR CODES ALLOWED FASTER VEHICLE SELECTION
an in-app orientation ALLOWED USERS TO ONBOARD QUICKLY
PROBLEM #2
To create a multi-modal riding experience, we needed to revisit the architecture of the ride flow.
THE STAKEHOLDERS
THE INFORMATION
ARCHITECTURE
We broke down the existing framework of a ride flow into more specific categories to establish rules and behaviors around for different types of screens.
